FAQs

Frequently Asked Questions

Can you really produce great work in just one week?

Yes! Your Brand Week is rooted in research. It doesn?t take a week because we?re trying to be fast. It takes a week because we?ve honed our process to the point that design solutions reveal themselves?predictably and in that amount of time.

When you hire a traditional designer or design firm, they?ll often spend at least one full week on administrative work, back-and-forths over email, and lengthy meetings?all of which gets billed to you.

At Your Brand Week, we?ve methodically thought through our design process to front-load all of our admin work and all of our research. During your scheduled week, designing your brand is the only thing we do.

Why do you only create one logo? Don?t I need to see options?

Our Deductive Branding? Questionnaire is designed to reveal the critical elements we need to arrive at a design that?s tailored to your business goals, without spending your time and money on expensive explorations. We?re very proud to say that 9 out of 10 of our clients approve the first brand we present, which is why we don’t pad our pricing with “back-up” options. However, if at the end of your scheduled week you feel that your brand needs a little refinement,?we?d be happy to make small changes. We offer you the option to do one round of edits, at no additional cost.

What happens at the end of my week if I want to make small changes to the brand you designed?

We?d be happy to make small changes to the brand we designed. We always strive to get your branding right the first time, but we understand that sometimes it needs a little refinement. That’s why we offer you the option to do one round of edits at the end of your week, at no additional cost.

What happens if I want to make big changes to the brand you designed?

We?re very proud to say that 9 out of 10 of our clients approve the first brand we present (the 1 out of 10 request only one round of minor edits, which we include at no extra cost).

If at the end of your scheduled week you feel that your brand needs major revisions, we?ll gather your feedback and send you?a custom quote at our day rate. There?s no need to book a second week; our goal is to provide you with the best work for the best value.

Is there really a “satisfaction guarantee”?

Yes, there really is a satisfaction guarantee. We know how hard you work to build your business and we want you to?love your new brand. If at the end of your week you feel that your brand needs a little refinement, we?d be happy to make small changes. We offer you the option to do one round of edits, at no additional cost.

I want to make sure my new brand matches my vision. Is there someone who will be overseeing my designer?

Yes. In addition to working with a senior-level designer, there will also be a Creative Director who will oversee the design of your new brand to make sure it matches your vision.

This is similar to working with an established design firm because when you work with one of our designers, you?re not just getting that one person?s talent the way you would with a freelancer. You?re getting our designer?s senior-level talent compounded with the decades? worth of branding and design experience behind our process.?Unlike traditional design firms, however, we deliver your new brand in a week and at a fraction of the cost.

What’s included when I book my week?

When you book your week, you’ll receive:

– Access to our Deductive Branding? Questionnaire
– A?1.5 hour Kick-Off Video Call to discuss your questionnaire responses and any additional information
– A 1 hour Delivery Video Call and presentation of your new brand
– Custom Logo Design in vector (Adobe Illustrator), bitmap image (JPG), and transparent image (PNG) file formats in black, white, and full color
– Typography Selections with one primary font selection and one secondary font selection
– Color Selections with one primary and up to four secondary color selections using the Pantone ink system, as well as corresponding CMYK, RGB, HEX color values
– Custom Presentation Slide Templates in either Apple Keynote or Microsoft PowerPoint (whichever program you’d prefer) with ten design templates: Title Template, Section Heading Template, three?Text Templates, Line Chart Template, Bar Chart Template, Staff Headshot/Biography Template, Quotation Template, and Text and Image Template
– Custom Business Card Design populated with information for up to three of your business partners or employees
– Brand Guidelines PDF detailing exactly how to use your new logo, typography selections, color selections, presentation slide templates, and business card design
– The option to do one round of small changes at the end of your week,?at no additional cost

How much does my week cost?

Your Brand Week costs $3900. 50% is due upon booking and 50% upon delivery of completed files.

I want to make sure I can answer all of the questions in your Deductive Branding Questionnaire. What does it cover?

Part of the reason we’re able to design great branding in just one week is because we have such a thorough research component in addition to a Kick-Off Call.

Our Deductive Branding? Questionnaire covers big topics like your business, industry, audience, competition, and personal preferences, all the way down to smaller details like your preferred business card orientation, typographic preferences, and what format you’d like your presentation slides to use.

We strongly believe in asking thoughtful questions so that we’re able to craft powerful branding that’s in line with your vision.

Can we all sign a Non-Disclosure Agreement (NDA) before I fill out your questionnaire?

Absolutely. If you?ve already booked your week and received a confirmation email from us, simply respond to that email with your NDA attached. We?ll review it, and assuming we don?t have any questions, we?ll send you a signed copy right back.

Other design firms quoted me much higher than Your Brand Week charges. Why is your pricing so much lower?

Our pricing is lower because design firms bill you for all of the administrative work that has nothing to do with designing your brand. We?re able to offer lower prices because we have:

– No project contracts
– No master services agreements
– No timeline, budget, or scope negotiations
– No lengthy in-process presentations
– No back-and-forths over email or phone tag
– No getting handed off to junior designers
– No invoicing
– No request for proposal (RFP) responses driving up overhead costs
– No agency retainers

We?ve condensed the design process to its most efficient form. Every minute we spend on your business is a minute spent on the thing you hired us to do: design your brand.

How are you different from freelance designers who do branding?

In order to make a living, most freelance designers have to be generalists. They might do a little branding here, a little web design there, and then they dabble in packaging design on the side. We specialize in branding and only branding.

When you work with one of our designers, you?re not just getting that one person?s talent the way you would with a freelancer. You?re getting our designer?s senior-level talent compounded with the decades? worth of branding and design experience behind our process.

Also, we deliver your new brand in a week.

Will there be communication between my designer and me during my scheduled week?

Yes. Communication between our designers and our clients is very important to us because it’s key to building successful brands. If at any time you have a question or want to provide additional input, you should always feel free to get in touch.

What if in the future I want to modify the brand you?ve created? Do the same rules apply, or do we enter into a different type of agreement?

We?d be happy to talk to you about modifying?the brand we created. Send us an email detailing the changes you?d like us to make and we?ll put together a custom quote. There?s no need to book a second week.

I need some additional design work. Do you offer other services?

Yes! Please?reach out to us to ask about additional design services.

Can I contact you if I still have questions?

Send us an email and we?ll get right back to you.